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|        Evolution of the Personality Construct in Marketing and Its Applicability to Contemporary ...      This is an attempt to integrate two related perspectives on the interactional approach to personality, both of which have been developed over the past 30 years. The first perspective is that of a broad, generalizable theoretical model that was developed within the rubric of traditional academic personality ...  
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|        Account-Based Marketing      Account-based marketing is distinct from traditional lead generation strategies in that rather than focusing on generating a high volume of leads, the focus shifts to highly-targeted outreach to fewer prospects. You conduct research to find accounts that are a very good fit for your product, based on buyer ...  
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